Gotta Catch Em All:
The Pokémon Phenomenon

Pokémon is a media franchise owned by The Pokémon Company, and created by Satoshi Tajiri in 1995. It is centered on fictional creatures called "Pokémon", which humans known as Pokémon Trainers catch and train to battle each other for sport.

The franchise began as a pair of video games for the original Game Boy, developed by Game Freak and published by Nintendo. The franchise now spans video games, trading card games, animated television shows and movies, comic books, and toys. Pokémon is the second-most successful and lucrative video game-based media franchise in the world, behind only Nintendo's Mario franchise.

Cumulative sales of the video games (including home console games, such as Hey You, Pikachu! for the Nintendo 64) have reached more than 200 million copies. In November 2005, 4Kids Entertainment, which had managed the non-game related licensing of Pokémon, announced that it had agreed not to renew the Pokémon representation agreement. Pokémon USA Inc. (now The Pokémon Company International), a subsidiary of Japan's Pokémon Co., now oversees all Pokémon licensing outside of Asia. As of September 2015, the Pokémon media franchise has grossed revenues of ¥4.6 trillion worldwide (equivalent to 40.5 billion USD).

2016 marks the 20th anniversary of the release of the original games, with the company celebrating by airing an ad during Super Bowl 50, and issuing re-releases of Pokémon Red, Blue, and Yellow. The year will also see the launch of the next generation of games, Pokémon Sun and Moon, and the release of the new mobile augmented reality game Pokémon GO.

Name

The name Pokémon is the romanized contraction of the Japanese brand Pocket Monsters (ポケットモンスター Poketto Monsutā).The termPokémon, in addition to referring to the Pokémon franchise itself, also collectively refers to the 722 known fictional species that have made appearances in Pokémon media as of the release of the sixth generation titles Pokémon X and Y. "Pokémon" is identical in both the singular and plural, as is each individual species name; it is grammatically correct to say "one Pokémon" and "many Pokémon", as well as "one Pikachu" and "many Pikachu". (However, Pokémon Red, Blue, and Yellow feature NPCs referring to the plurals of Clefairy and Diglett with an "s" at the end, shown "CLEFAIRYs" and "DIGLETTs", respectively. This was fixed in FireRed and LeafGreen.)

Concept Development

Tajiri first thought of Pokémon around 1989 or 1990, when the Game Boy was first released. The concept of the Pokémon universe, in both the video games and the general fictional world of Pokémon, stems from the hobby of insect collecting, a popular pastime which Pokémon executive director Satoshi Tajiri enjoyed as a child. Players of the games are designated as Pokémon Trainers, and in the main series Pokémon games, these trainers have two general goals. These are to complete the Pokédex by collecting all of the available Pokémon species found in the fictional region where that game takes place; and to train a team of powerful Pokémon from those they have caught to compete against teams owned by other Trainers, and eventually win the fictional Pokémon League. These themes of collecting, training, and battling are present in almost every version of the Pokémon franchise, including the video games, the anime and manga series, and the Pokémon Trading Card Game.

In most incarnations of the fictional Pokémon universe, a Trainer that encounters a wild Pokémon is able to capture that Pokémon by throwing a specially designed, mass-producible spherical tool called a Poké Ball at it. If the Pokémon is unable to escape the confines of the Poké Ball, it is officially considered to be under the ownership of that Trainer. Afterwards, it will obey whatever its new master commands, unless the Trainer demonstrates such a lack of experience that the Pokémon would rather act on its own accord. Trainers can send out any of their Pokémon to wage non-lethal battles against other Pokémon; if the opposing Pokémon is wild, the Trainer can capture that Pokémon with a Poké Ball, increasing his or her collection of creatures. Pokémon already owned by other Trainers cannot be captured, except under special circumstances in certain games. If a Pokémon fully defeats an opponent in battle so that the opponent is knocked out (i.e., "faints"), the winning Pokémon gains experience points and may level up.

When leveling up, the Pokémon's statistics ("stats") of battling aptitude increase, such as Attack and Speed. From time to time the Pokémon may also learn new moves, which are techniques used in battle. In addition, many species of Pokémon possess the ability to undergo a form ofmetamorphosis and transform into a similar but stronger species of Pokémon, a process called evolution.

In the main series, each game's single-player mode requires the Trainer to raise a team of Pokémon to defeat many non-player character (NPC) Trainers and their Pokémon. Each game lays out a somewhat linear path through a specific region of the Pokémon world for the Trainer to journey through, completing events and battling opponents along the way (including foiling the plans of a Team of Pokémon Trainers who serve as antagonists to the player). Each game features eight especially powerful Trainers, referred to as Gym Leaders, that the Trainer must defeat in order to progress. As a reward, the Trainer receives a Gym Badge, and once all eight badges are collected, that Trainer is eligible to challenge the region's Pokémon League, where four immensely talented trainers (referred to collectively as the "Elite Four") challenge the Trainer to four Pokémon battles in succession. If the trainer can overcome this gauntlet, he or she must then challenge the Regional Champion, the master Trainer who had previously defeated the Elite Four. Any Trainer who wins this last battle becomes the new champion.

Video Games

Generations

The original Pokémon games were role-playing games (RPGs) with an element of strategy, and were created by Satoshi Tajiri for the Game Boy. These RPGs, and their sequels, remakes, and English language translations, are still considered the "main" Pokémon games, and the games which most fans of the series are referring to when they use the term "Pokémon games". All of the licensed Pokémon properties overseen by The Pokémon Company International are divided roughly by generation. These generations are roughly chronological divisions by release; every several years, when an official sequel in the main RPG series is released that features new Pokémon, characters, and gameplay concepts, that sequel is considered the start of a new generation of the franchise. The main games and their spin-offs, the anime, manga, and trading card game are all updated with the new Pokémon properties each time a new generation begins. The franchise began the sixth generation on October 12, 2013.

First Generation

The Pokémon franchise started off in its first generation with its initial release of Pocket Monsters Aka and Midori ("Red" and "Green", respectively) for the Game Boy in Japan. When these games proved extremely popular, an enhanced Ao("Blue") version was released sometime after, and the Ao version was reprogrammed as Pokémon Red and Blue for international release. The games launched in the United States on September 30, 1998. The original Aka and Midoriversions were never released outside Japan. Afterwards, a further enhanced version titled Pokémon Yellow: Special Pikachu Edition was released to partially take advantage of the color palette of the Game Boy Color, as well as to feature more elements from the popular Pokémon anime. This first generation of games introduced the original 151 species of Pokémon, in National Pokédex order, encompassing all Pokémon from Bulbasaur to Mew. It also introduced the basic game concepts of capturing, training, battling, and trading Pokémon with both computer and human players. These versions of the games take place within the fictional Kanto region, inspired by the real world Kantō region of Japan, though the name "Kanto" was not used until the second generation.

Hello there! Welcome to the world of Pokémon! My name is Oak! People call me the Pokémon Prof! This world is inhabited by creatures called Pokémon! For some people, Pokémon are pets. Other use them for fights. Myself… I study Pokémon as a profession. First, what is your name?

- Professor Oak, Pokémon Red, Blue, and Yellow

Second Generation

The second generation of Pokémon began in 1999 with the release of Pokémon Gold and Silver for Game Boy Color. Like the previous generation, an enhanced version titled Pokémon Crystal was later released. The second generation introduced 100 new species of Pokémon, starting with Chikorita and ending with Celebi. It totaled 251 Pokémon to collect, train, and battle, set in Johto, inspired by Japan's Kansai region. The Pokémon mini is a handheld game console released in November 2001 in North America, December 2001 in Japan, and 2002 in Europe.

Third Generation

Pokémon entered its third generation with the 2002 release of Pokémon Ruby and Sapphire for Game Boy Advance and continued with the Game Boy Advance remakes of Pokémon Red and Blue, Pokémon FireRed and LeafGreen, and an enhanced version of Pokémon Ruby and Sapphire titledPokémon Emerald. The third generation introduced 135 new Pokémon, starting with Treecko and ending with Deoxys, for a total of 386 species. It is set in Hoenn, inspired by Japan's Kyushu region. However, this generation also garnered some criticism for leaving out several gameplay features, including the day-and-night system introduced in the previous generation. It was also the first installment that encouraged the player to collect merely a selected assortment of the total number of Pokémon rather than every existing species. By contrast, 202 out of 386 species are catchable in the Rubyand Sapphire versions.

Fourth Generation

In 2006, Japan began the fourth generation of the franchise with the release of Pokémon Diamond and Pearl for Nintendo DS. The fourth generation introduced another 107 new species of Pokémon, starting with Turtwig and ending with Arceus, bringing the total of Pokémon species to 493. TheNintendo DS "touch screen" allows new features to the game such as cooking poffins with the stylus and using the "Pokétch". New gameplay concepts include a restructured move-classification system, online multiplayer trading and battling via Nintendo Wi-Fi Connection, the return and expansion of the second generation's day-and-night system, the expansion of the third generation's Pokémon Contests into "Super Contests", and the new region of Sinnoh. This region was inspired by Japan's Hokkaido region and part of Russia's Sakhalin, and has an underground component for multiplayer gameplay in addition to the main overworld. Pokémon Platinum, the enhanced version of Diamond and Pearl—much like Pokémon Yellow, Crystal, andEmerald—was released in September 2008 in Japan, March 2009 in North America, and May 2009 in Australia and Europe. Spin-off titles in the fourth generation include the Pokémon Stadium follow-up Pokémon Battle Revolution for Wii, which has Wi-Fi connectivity as well. Nintendo announced in May 2009 that enhanced remakes of Pokémon Gold and Silver, entitled Pokémon HeartGold and SoulSilver, would be released for the Nintendo DS system. HeartGold and SoulSilver are set in the Johto region and were released in September 2009 in Japan.

Fifth Generation

The fifth generation of Pokémon began on September 18, 2010, with the release of Pokémon Black and White in Japan for Nintendo DS. The games were originally announced by the Pokémon Company on January 29, 2010, with a tentative release later that year. The final release date of September 18 was announced on June 27, 2010. This version is set in the Unova region (イッシュ地方 Isshu-chihō, Isshu region), inspired by New York City, and utilizes the Nintendo DS's 3-D rendering capabilities to a greater extent than Platinum, HeartGold, and SoulSilver, as shown in game footage of the player walking through the Castelia City (ヒウンシティ Hiun Shiti) metropolis. A total of 156 new Pokémon were introduced, starting with Victini and ending with Genesect, bringing the franchise's total to 649. It also deployed new game mechanics such as the C Gear (Cギア C Gia?) wireless interactivity featuresand the ability to upload game data to the Internet and to the player's own computer. Pokémon Black andWhite was released in Europe on March 4, 2011, in North America on March 6, 2011, and in Australia on March 10, 2011. On June 23, 2012, Nintendo released Pokémon Black 2 and Pokémon White 2 in Japan for Nintendo DS, with early October releases in North America and Europe. Black 2 andWhite 2 are sequels to Black and White, with several events in the second games referencing events in the first; they also allow players to link their previous Black or White with their Black 2 or White 2, introducing several events based on how they played their previous game.

Sixth Generation

Officially announced on January 8, 2013, and released simultaneously worldwide on October 12, 2013, Pokémon X and Y for the Nintendo 3DS are part of the sixth generation of games. Introducing the France-inspired Kalos region, these are the first Pokémon games rendered in 3D, and the first released worldwide together. On May 7, 2014, Nintendo announced remakes of the third generation games Pokémon Ruby and Sapphire titled Pokémon Omega Ruby and Alpha Sapphire which were released in Japan, North America, Australia, and South Korea on November 21, 2014, and in Europe on November 28, 2014.

Seventh Generation

Officially announced on February 26, 2016, Pokémon Sun and Moon for the Nintendo 3DS are part of the seventh generation of games, and the celebrations for the 20th anniversary of the franchise. Both games will be available worldwide during the holiday season in nine different languages; Japanese, English, French, Italian, German, Spanish, Korean and Chinese (Traditional and Simplified).

Game Mechanics

The main staple of the Pokémon video game series revolves around the catching and battling of Pokémon. Starting with a starter Pokémon, the player can catch wild Pokémon by weakening them and catching them with Poké Balls. Conversely, they can choose to defeat them in battle in order to gain experience for their Pokémon, raising their levels and teaching them new moves. Certain Pokémon can evolve into more powerful forms by raising their levels or using certain items. Throughout the game, players will have to battle other trainers in order to progress, with the main goal to defeat various Gym Leaders and earn the right to become a tournament champion. Subsequent games in the series have introduced various side games and side quests, including the Battle Frontiers that display unique battle types and the Pokémon Contests where visual appearance is put on display.

Starter Pokémon

One of the consistent aspects of the Pokémon games—spanning from Pokémon Red and Blue on the Game Boy to the Nintendo 3DS games Pokémon Omega Ruby and Alpha Sapphire—is the choice of one of three different Pokémon at the start of the player's adventures; these three are often labeled "starter Pokémon". Players can choose a Grass-type, a Fire-type, or a Water-type. For example, in Pokémon Red and Blue (and their respective remakes, Pokémon FireRed and Pokémon LeafGreen), the player has the choice of starting with Bulbasaur, Charmander, or Squirtle. The exception to this rule is Pokémon Yellow (a remake of the original games that follows the story of the Pokémon anime), where players are given a Pikachu, an Electric-type mouse Pokémon, famous for being the mascot of the Pokémon media franchise; in this game, however, the three starter Pokémon fromRed and Blue can be obtained during the quest by a single player, something that is not possible in any other installment of the franchise. Another consistent aspect is that the player's rival will always choose as his or her starter Pokémon the one that has a type advantage over the player's Pokémon. For instance, if the player picks a Grass-type Pokémon, the rival will always pick the Fire-type starter. An exception to this is again Pokémon Yellow, in which the rival picks an Eevee, but whether this Eevee evolves into Jolteon, Vaporeon, or Flareon is decided by when the player wins and loses to the rival through the journey. The GameCube games Pokémon Colosseum and Pokémon XD: Gale of Darkness also contain an exception; whereas in most games the player's initial Pokémon starts at Level 5, in these two games the player's initial Pokémon starts at Levels 10 and 25, respectively. In Colosseum the player's starter Pokémon are Espeon and Umbreon, while in Gale of Darkness the player's starter is Eevee.

Pokédex

The Pokédex is a fictional electronic device featured in the Pokémon video game and anime series. In the games, whenever a Pokémon is first captured, its data will be added to a player's Pokédex, but in the anime or manga, the Pokédex is a comprehensive electronic reference encyclopedia, usually referred to in order to deliver exposition. "Pokédex" is also used to refer to a list of Pokémon, usually a list of Pokémon by number. In the video games, a Pokémon Trainer is issued a blank device at the start of the journey. A trainer must then attempt to fill the Pokédex by encountering and at least briefly obtaining each of the different species of Pokémon.

A player will receive the name and image of a Pokémon after encountering one that was not previously in the Pokédex, typically after battling said Pokémon either in the wild or in a trainer battle (with the exceptions of link battles and tournament battles, such as in the Battle Frontier). In Pokémon Red and Blue, some Pokémon's data is added to the Pokédex simply by viewing the Pokémon, such as in the zoo outside of the Safari Zone. Also, certain NPC characters may add to the Pokédex by explaining what a Pokémon looks like during conversation. More detailed information is available after the player obtains a member of the species, either through capturing the Pokémon in the wild, evolving a previously captured Pokémon, hatching a Pokémon egg (from the second generation onwards), or through a trade with another trainer (either an NPC or another player). This information includes height, weight, species type, and a short description of the Pokémon.

Later versions of the Pokédex have more detailed information, like the size of a certain Pokémon compared to the player character, or Pokémon being sorted by their habitat (so far, the latter feature is only in the FireRed and LeafGreen versions). The most current forms of Pokédex are capable of containing information on all Pokémon currently known. The GameCube games, Pokémon Colosseum and Pokémon XD: Gale of Darkness, have a Pokémon Digital Assistant (PDA) which is similar to the Pokédex, but also tells what types are effective against a Pokémon and gives a description of its abilities.

In Other Media

Anime Series

The Pokémon anime series and films are a meta-series of adventures separate from the canon that most of the Pokémon video games follow (with the exception of Pokémon Yellow, a game based loosely on the anime storyline). The anime follows the quest of the main character, Ash Ketchum (known as Satoshi in Japan) a Pokémon Master in training, as he and a small group of friends travel around the fictitious world of Pokémon along with their Pokémon partners. The original series, titled Pocket Monsters, or simply Pokémon in Western countries (often referred to as Pokémon: Gotta Catch 'Em All to distinguish it from the later series), begins with Ash's first day as a Pokémon trainer. His first (and signature) Pokémon is a Pikachu, differing from the games, where only Bulbasaur, Charmander, or Squirtle could be chosen. The series follows the storyline of the original games, Pokémon Red andBlue, in the region of Kanto. Accompanying Ash on his journeys are Brock, the Pewter City Gym Leader, and Misty, the youngest of the Gym Leader sisters from Cerulean City. Pokémon: Adventures in the Orange Islands follows Ash's adventures in the Orange Islands, a place unique to the anime, and replaces Brock with Tracey Sketchit, an artist and "Pokémon watcher". The next series, based on the second generation of games, includePokémon: Johto Journeys, Pokémon: Johto League Champions, and Pokémon: Master Quest, following the original trio of Ash, Brock, and Misty in the western Johto region.

The saga continues in Pokémon: Advanced, based on the third generation games. Ash and company travel to Hoenn, a southern region in the Pokémon World. Ash takes on the role of a teacher and mentor for a novice Pokémon trainer named May. Her brother Max accompanies them, and though he isn't a trainer, he knows large amounts of handy information. Brock (from the original series) soon catches up with Ash, but Misty has returned to Cerulean City to tend to her duties as a gym leader (Misty, along with other recurring characters, appears in the spin-off series Pokémon Chronicles). The Advanced series concludes with the Battle Frontier saga, based on the Emerald version and including aspects of FireRed andLeafGreen. It ended with Max leaving to pick his starter Pokémon and May going to the Grand Festival in Johto.

In the Diamond and Pearl series, based on the fourth generation games, Ash, Brock, and a new companion, an aspiring Pokémon coordinator namedDawn, travel through the region of Sinnoh. At the end of the series, Ash and Brock return to Kanto where Brock begins to follow his newfound dream of becoming a Pokémon doctor himself.

Pocket Monsters: Best Wishes!, based on the fifth generation games, features Ash and Pikachu traveling through the region of Unova (Isshu in Japan) alongside two new companions, Iris and Cilan (Dent in Japan) who part ways with them after returning to Kanto.

Pocket Monsters: XY (ポケットモンスターXY Poketo Monsutā Ekkusu Wai), is the current airing series based on the sixth generation games, following Ash and Pikachu's journey through the region of Kalos, accompanied by Ash's childhood friend Serena and the siblings Clemont and Bonnie.

In addition to the TV series, seventeen Pokémon films have been made, with the pair of films, Pokémon the Movie: Black—Victini and Reshiram and White—Victini and Zekrom considered together as one. Collectible bonuses, such as promotional trading cards, have been available with some of the films. Various children's books, collectively known as Pokémon Junior, are also based on the anime.

Film Title Year*
Pokémon: The First Movie—Mewtwo Strikes Back 1998
Pokémon: The Movie 2000—The Power of One 1999
Pokémon 3: The Movie—Spell of the Unown 2000
Pokémon 4Ever—Celebi: Voice of the Forest 2001
Pokémon Heroes 2002
Pokémon: Jirachi Wish Maker 2003
Pokémon: Destiny Deoxys 2004
Pokémon: Lucario and the Mystery of Mew 2005
Pokémon Ranger and the Temple of the Sea 2006
Pokémon: The Rise of Darkrai 2007
Pokémon: Giratina and the Sky Warrior 2008
Pokémon: Arceus and the Jewel of Life 2009
Pokémon: Zoroark: Master of Illusions 2010
Pokémon the Movie: Black—Victini and Reshiram 2011
Pokémon the Movie: White—Victini and Zekrom 2011
Pokémon the Movie: Kyurem vs. the Sword of Justice 2012
Pokémon the Movie: Genesect and the Legend Awakened 2013
Pokémon the Movie: Diancie and the Cocoon of Destruction 2014
Pokémon the Movie: Hoopa and the Clash of Ages 2015
Pokémon the Movie XY & Z: Volcanion to Karakuri no Magearna 2016

* Given release years are the original Japanese release years.

Films

It was announced by The Hollywood Reporter that Warner Bros. Pictures, Sony Pictures and Legendary Pictures are in negotiations for a live action Pokémon movie.

A Pokémon movie (Japanese: ポケモン・ザ・ムービー Pokémon the Movie) is a theatrical film released in Japan in July, centering on Pokémon and following, as the main anime series, Ash and his friends. Typically, the movies' animation is done by Team Koitabashi of OLM, and each has at least one hour of footage. Nine of the movies also have a Pikachu short that is shown before the main feature.

The locations in which the movies take place have been, since Pokémon Heroes: Latios & Latias, based on real-world locations outside of Japan. Topics explored are typically deeper than those explored in the episodes aired on television, with the battle between greedy people who would use Pokémon for evil and those like Ash who are friends and partners to their Pokémon being a central issue in several movies.

When they open in Japan, they usually gross a large amount of money, typically ranking first for their premiere weekend. In 2008, one movie drew in a significant crowd despite the fact that it was released in the same weekend as a Studio Ghibli film. In the United States, only the first five movies, those associated with the original series, were released in theaters, however, the movies continue to be dubbed, being released directly to home video and, since Pokémon Ranger and the Temple of the Sea, airing on Cartoon Network within a year of the Japanese premiere.

The thirteenth movie saw a limited theatrical release in the United States as part of the "Pokémon Black Version and White Version Mall Tour". On December 3 and 4, 2011, White—Victini and Zekrom received a limited commercial release in US theaters, making it the first movie since Pokémon Heroes: Latios & Latias to receive a commercial theatrical release. All of the Best Wishes series and XY series movies have aired in theaters in Australia and New Zealand, with the XY series movies premiering there before the United States.

To date, there have been eighteen theatrical Pokémon movies and four movie-length special episodes.

Soundtrack Title Year
Pokémon 2.B.A. Master June 29, 1999
Pokémon: The First Movie November 9, 1999
Pokémon World February 8, 2000
Pokémon: The First Movie Original Motion Picture Score May 9, 2000
Pokémon: The Movie 2000 July 18, 2000
Totally Pokémon January 23, 2001
Pokémon 3: The Ultimate Soundtrack April 3, 2001
Pokémon Christmas Bash October 9, 2001
Pokémon X: Ten Years of Pokémon March 27, 2007
Pokémon X & Pokémon Y: Super Music Collection November 12, 2013

Soundtracks

Pokémon CDs have been released in North America, most of them in conjunction with the theatrical releases of the first three Pokémon films. These releases were commonplace until late 2001. On March 27, 2007, a tenth anniversary CD was released containing 18 tracks from the English dub; this was the first English-language release in over five years. Soundtracks of the Pokémon feature films have been released in Japan each year in conjunction with the theatrical releases.

Pokémon Trading Card Game

The Pokémon Trading Card Game is a collectible card game with a goal similar to a Pokémon battle in the video game series. Players use Pokémon cards, with individual strengths and weaknesses, in an attempt to defeat their opponent by "knocking out" his or her Pokémon cards. The game was first published in North America by Wizards of the Coast in 1999. However, with the release of Pokémon Ruby and Sapphire Game Boy Advance video games, The Pokémon Company took back the card game from Wizards of the Coast and started publishing the cards themselves. The Expedition expansion introduced the Pokémon-e Trading Card Game, where the cards (for the most part) were compatible with the Nintendo e-Reader. Nintendo discontinued its production of e-Reader compatible cards with the release of EX FireRed & LeafGreen. In 1998, Nintendo released a Game Boy Color version of the trading card game in Japan; Pokémon Trading Card Game was subsequently released to the US and Europe in 2000. The game included digital versions cards from the original set of cards and the first two expansions (Jungle and Fossil), as well as several cards exclusive to the game. A Japan-exclusive sequel was released in 2001.